OUR STORY

REBELLES is rewriting the rules of period care with intention, beauty, and quiet boldness.

Founded by fashion veteran Christina Apostolidou, REBELLES was created at the intersection of style, wellness, and sustainability. Born from the belief that women deserve better, the brand challenges everything traditional period underwear has been: utilitarian, uninspired, and disconnected from the female experience.

What’s been missing? Thoughtful design. Premium materials. And a deep respect for women’s bodies especially during the moments we’ve been conditioned to conceal.

REBELLES pieces are leakproof, non-toxic, and beautifully made, crafted from carefully selected PFAS-free, body-safe fabrics. Designed to support you with confidence rather than clinical solutions, every detail is intentional, from sustainable materials to a second-skin fit that feels effortless and refined.

We’re more than a brand, we’re a mindset. A quiet rebellion, made beautifully. A reminder that comfort can be chic, softness is strength, and self-care is not a duty, but a form of empowerment.

Join us in choosing something better.

Christina Apostolidou is the founder and creative force behind REBELLES, redefining period care through the lens of design, wellness, and integrity.

With over 15 years shaping the visual language of leading global fashion houses, Christina brings a refined aesthetic and a deep understanding of what women expect from the products closest to their bodies. Her European background informs her work with an innate appreciation for quality, craftsmanship, and timeless beauty, balancing form, function, and feeling.

Christina founded REBELLES to address a gap she identified at the intersection of women’s health and design: the absence of products that honor the body without sacrificing elegance. Applying the same rigor once reserved for luxury lingerie, she approached period care with an emphasis on material integrity, performance, and emotional resonance.

Under her direction, REBELLES merges advanced wellness technology with sophisticated design, creating period lingerie that performs while empowering women to feel confident, feminine, and protected. Each piece is thoughtfully crafted in ethically run factories using sustainable, carefully selected PFAS-free, body-safe fabrics that honor the wellbeing of both the body and the planet.

For Christina, REBELLES is more than a brand. It’s a movement rooted in awareness, intention, and unapologetic self-worth. A reimagining of self-care as something elevated, empowering, and deeply personal.

Through REBELLES, Christina brings wellness and fashion into harmony.